Meet the board and discover more about SFP's official partners
Anca Toma Friedlaender
Anca Toma Friedlaender was appointed Director of the Smoke Free Partnership in 2018, having previously served as Director of Communications and International policy, and Senior Policy Advisor. Since March 2012 she supported SFP with its positioning and involvement in the European and global tobacco control policy debates, with a particular focus on the revision of the Tobacco Products Directive, the implementation of measures to safeguard health policymaking from tobacco industry interference, and the coordination of national and European campaigns.
Previously, Anca was a consultant in public affairs and communications, providing strategic advice to companies, EU agencies and non-governmental organisations on EU health policy and advocacy, developed and coordinated the implementation of lobbying strategies on various health areas including tobacco control and smoking cessation. Between 2002-2005, she was an advisor to the Romanian Chief Negotiator with the EU, working on communications and media relations and coordinating the preparatory work for accession conferences.
Anca holds a degree in Political Science from the University of Bucharest and a Master's degree in European Politics and Administration from the College of Europe in Bruges.