Our advocacy work is:
Based on the Framework Convention on Tobacco Control; we recognise that the tobacco pandemic is nurtured by a global industry which transcends national and regional boundaries, and requires a coordinated response with other regions
Based on partnerships; we recognise the need to work with others and to draw on a wide range of views and expertise to achieve our aims and objectives
Evidence based; our work and policy positions are independent and based on our critical review of published, peer-reviewed evidence and feedback from experts and partner organisations
Based on efficiency and effectiveness; we deliver agreed objectives and outputs, and continually seek to improve on processes and make best use of resources
Flexible and innovative; we work both proactively to shape the agendas of the European Institutions as well as reactively to respond to needs and priorities at European level, taking into account the global picture.