The Smoke Free Partnership publishes a set of 19 infographics presenting the anticipated impacts of this revised directive on price, government revenue and lives saved across EU Member States. 

What the New Infographics Show

• With relatively small TTD-induced price increases 550,000 premature deaths can be prevented.
• Blocking the TTD revision is costing Member States €25.7 billion in lost revenue.
• While young people are rapidly getting addicted to nicotine through new tobacco products, taxation of these products lags.

Methodology

The infographics are based on modelling by Prof. Dr. Ángel López Nicolás (Universidad Politécnica de Cartagena) and work by Dr. Zaineb Sheikh (University of Bath).

To ensure comparability across Member States, the EU-level estimates presented in the SFP infographics were generated using a single harmonised model and a consistent data source. By contrast, analyses produced by national think tanks draw on country-specific models and local datasets, allowing for greater contextual detail in national policy discussions.

How Advocates Can Use These Infographics

We strongly encourage EU tobacco control advocates to use these infographics in their advocacy work by:

• Attaching the relevant country and EU-wide infographic to your next letter to national policymakers
• Sharing these infographics on your social media channels
• Using the data from these infographics in your interactions with national media

Get in Touch

In case you have any questions regarding these infographics, or would like to collaborate with SFP in reaching out to national governments, parliamentarians or media about these data, do not hesitate to contact us at: This email address is being protected from spambots. You need JavaScript enabled to view it..