SFP congratulates the European Commission for moving ahead with a plan to increase taxes on tobacco products. However, taxes on heated tobacco, roll your own cigarettes, e-cigarettes and nicotine pouches should be closer aligned with the rates of cigarettes. After over a decade of delay, this long-anticipated update offers the European Union a renewed opportunity to align fiscal tools with its health objectives, reduce tobacco use, and accelerate progress toward a Tobacco-Free Generation by 2040.