The European Commission roadmap focused on updating the rules for tobacco and alcohol bought abroad and improving the misuse of existing cross-border arrangements for such purchases.

SFP provided a response to the roadmap, outlining the organisation's main priorities on the issue:

• An upward convergence of prices across the European Union would reduce cross-border tobacco products purchasing and improve public health, by contributing to decrease in tobacco consumption.
• Lowering the guide level to 200 cigarettes and 150g of smoking tobacco would reduce tobacco cross-border shopping.
•  In addition, we support the principles invoked by the alcohol control community, which are equally applicable in the case of tobacco cross-border shopping.

List of endorsing organisations (as of 14 January 2021):

• Slovenian Coalition for Public Health, Environment and Tobacco Control
• Association of European Cancer Leagues (ECL)
• Lithuanian Tobacco and Alcohol Control Coalition
• The Norwegian Cancer Society
• European Heart Network
• German Smokefree Alliance (ABNR)
• XQNS! Spain
• Smoke Free Israel
• Smoke Free Life Coalition Bulgaria
• Health Funds for a Smokefree Netherlands (GvRV)
• ASH Ireland, Council of the Irish Heart Foundation