Less than a week after the WHO reported Europe is now world leader for smoking rates, Euractiv published a piece based on an interview with a tobacco industry executive. As momentum builds for stronger tobacco control regulations at the EUlevel, so too does the predictable, well-funded opposition from the industry. Policymakers and media must view this story not as an economic commentary, but as a typical tobacco industry lobbying tactic designed to block and dilute effective health policy.

Read the full press release below: